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Last updated: October 13, 2026
Novuspan Labs LLC, doing business as Novuspan (“Novuspan,” “we,” “us” or “our”), operates novuspan.com and its related information, content, features, tools, products and services (the “Services”). The Services are powered by Shopify. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us, including by phone, email or text message. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in it.
When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from it, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
We may collect personal information from the following sources:
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
When you text our Concierge team at (877) 877-2660, or agree during a call with us to receive text messages, we collect your mobile number, the content of the messages you exchange with us and a record of your consent. We use this information only to respond to your questions and to send messages about your membership, account, orders and deliveries. We do not send marketing or promotional text messages.
Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help. Our SMS Terms explain the program in full.
We do not sell, rent or share your mobile number, text-messaging opt-in data or consent with third parties or affiliates for marketing or promotional purposes. We share such information only with service providers necessary to deliver our messaging program, such as our messaging platform and wireless carriers, or where disclosure is required by law.
In certain circumstances, and subject to the Text Messaging section above, we may disclose your personal information to third parties for legitimate purposes. Such circumstances may include:
We do not sell personal information, and we do not share it with third parties for targeted advertising. If that changes, we will update this Privacy Policy before it does and provide any opt-out the law requires.
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.
The Services may link to websites or other online platforms operated by third parties. If you follow links to sites we do not control, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on them. Information you provide on public or semi-public venues, including third-party social networking platforms, may be viewable by other users of the Services or of those platforms without limitation as to its use by us or by a third party. Including a link does not, by itself, imply our endorsement of the content on such platforms or of their owners or operators.
The Services are intended for adults 18 and older and are not directed to children. We do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send to us may not be secure while in transit, so we recommend that you do not use unsecure channels to send us sensitive or confidential information.
How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations (including record-keeping requirements for product-safety reports), resolve disputes or enforce our agreements and policies.
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
You may exercise any of these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, visit privacy.shopify.com.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing a request, as permitted or required by applicable law. You may designate an authorized agent to make requests on your behalf; before accepting such a request, we will require proof that you authorized the agent, and we may need to verify your identity directly with you. We will respond to your request in a timely manner as required by applicable law.
If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority.
We may transfer, store and process your personal information outside the country you live in. If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the relevant UK authority, unless the transfer is to a country determined to provide an adequate level of protection.
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.
If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any of your rights, contact our Concierge team:
Novuspan Labs LLC, doing business as Novuspan
Atlanta, Georgia
Phone: (877) 877-2660
Email: concierge@novuspan.com
Live fully. Own your biology.
Concierge
Elemental Membership
Call or text our Concierge team with questions about Novuspan, Cytality or Elemental Membership. Message and data rates may apply. Reply STOP to opt out, HELP for help. SMS Terms